Are brands born fully formed? Or are they methodically created and refined?
Gerry Randolph helps growth companies answer that question every day with cohesive, values-driven brand strategies. Now, he's sharing his playbook with you.
Craft your own distinct brand strategy from scratch and apply the principles at work behind brands like Spotify, ASOS, and Oakley in this live branding boot camp.
Learn how to brand your product so it reaches the right audience and sells well. Start building your brand book and explore paths for campaign development.
Refine your brand strategy over a course-long project. You'll learn how to communicate across functions and accurately track brand performance as you grow.
Find your differentiator. Learn how to create the perception you want with intentional messaging, visuals, and campaigns.
Get hands-on training in techniques used by the world's most relevant brands. You'll build hard skills to define, plan, and measure impactful brand campaigns.
Put best practices into action as you workshop your own brand identity and campaign. You'll see how branding concepts work in the real world through examples, case studies, and a course-long project that brings it all home to your corporate or personal brand.
Instead of pre-recorded videos, you'll engage with Spotify's Global Marketing Lead in live lessons and workshops. Chat with Gerry and your peers in office hours, and get direct input from an industry leader on all your assignments.
Identify the roadblocks and plan for success. You'll learn how high-performance and turnaround companies use branding as a differentiator to drive business results.